The goal of CarLit.com is to share Car
Sales Literature information on the web via comprehensive
and easy-to-navigate photo lists. These photo lists are
essentially my collection, and I am listing them for
reference, not for the purpose of selling. I will, over
time, add items owned by others to make the lists more
complete (they will be identified by green, yellow or red
dots below the thumbnail image). The lists are a "work in
progress", and will take, perhaps, several months or
years to finish. When complete, I hope to list all car
(and light truck) sales literature for all makes sold in
the U.S.A. from the mid 1930's up to the current year.
6/17/08 Added some Chev truck, 5/29/08
Chevrolet 35-42, 5/27/08 Chevrolet 56-60, 5/20/08
Chevrolet 46-55
The photo lists are organized by make
and year. I use the "sales year" to group the lists, and
the "model year" to print in the description. Although
usually they are the same, sometimes a new model year
item can be released during the previous sales year. For
example, a 1999 model year item may be released in the
spring of 1998. So, I include that 1999 item with the
other 1998 items in the 1998 list. In addition, that very
same 1999 item will again appear in the 1999 list. If an
item is published for a certain year (ie 1998) and not
republished for the subsequent year(s), and is still
"current", it will only be listed for the initial year
(1998). This frequently happens with exotic imports where
a model remains current for more than one year. A "?"
after the year means I'm unsure about the year.
The color and format codes are paired
together as "CC", or "PF", etc.:
- Color codes are: C = color, P = part-color and N =
non-color.
- Format codes are: C = catalog, F = folder, S = sheet, D
= card and P = portfolio.
Sizes are horizontal by vertical and are rounded up to
the nearest 1/4th of in inch.
Pages are the total number of pages including the covers
and any foldout pages.
- For folders, the open item is compared to its closed
size, ie.: "opens 6x cover size".
The form#, if it exists, is listed following "#:"
The title, within quotes, is occasionally listed, if
deemed important.
At the end of the description is an 8 digit item code
that uniquely identifies each item, ie. (12098150):
- First, there's a 3 digit code that identifies the make
(ie. Chevrolet = 120)
- Second, there's the 2 digit "sales year" (ie. 1998 =
98)
- Third, there's a 3 digit code that identifies the type
of item: 100+ = regular showroom, 300+ = f/l (full line),
400+ colors & accessories, 500+ = misc showroom, 650+
= mailers, 850+ = other items. Within each type group,
items are listed small to large, regular to deluxe or low
price to high price.
Items not
owned by me are signified with dots under the thumbnail
image:
Red dots
mean the item image and description are not
necessarily accurate.
Yellow
dots mean that the item image and description are
fairly accurate.
A Green
dot means that the item image and description are
accurate.
If you have more accurate information or a better
resolution image, please notify me.
In order to fully appreciate the photo
lists, you'll need to have Java Script enabled in your
browser preferences. With it enabled, you can zoom in on
one or more images, drag them around, or just hover over
the thumbnail for the description.
If your are using Microsoft Internet Explorer, set the
Text Size to Medium, or Normal, under the View Menu. The
left side-bar menu will then be the most readable.
Images and information on this website are presented
solely for historical research and educational purposes
only. Any trademarks appearing on this website are the
sole property of the registered owners. The products,
brand names, characters, related slogans and indicia are
or may be claimed as trademarks of their respective
owners. The use of such material falls under the Fair Use
provisions of intellectual property laws.
Your feedback is welcomed. Enjoy the photo
lists.